Circle
Role
UX Researcher
UI Designer
Interaction Designer
tools
Figma
Timeline
2 weeks
Overview
Circle is an opt-in AI feature that lives within Instagram, offering:
Emotional check-ins after scrolling, liking, or posting
Custom responses based on user mood and triggers
Blue profile ring for Circle users — signaling who’s opted into a care-based experience
Peer connection tools for open, stigma-free conversations
Circle transforms Instagram from a comparison trap into a space for reflection, care, and connection.
problem
How can we minimize Instagram’s harmful effects?
Research
Research shows that Instagram use is linked to various mental health issues such as depression, body image concerns, self-esteem problems, and social anxiety. Specific experiences on Instagram, like social comparison and the addictive nature of the platform, contribute to these negative impacts.
Both teens and adults are affected, with particular vulnerability among teenage girls and gender diverse adolescents.
Instagram’s core design — likes, edited photos, and digital status — amplifies harmful behaviors and emotional distress.
User Insight (Reddit Survey)
“No one is real anymore, yet the beauty standard remains completely unattainable.”
“Comparison is the hardest part.”
These findings made it clear: Instagram needs built-in tools that interrupt harmful moments and provide support, not silence.
solution
Circle supports users by providing emotional check-ins, personalized prompts, and a caring community.
📺 Promo Assets
Instagram Story ads and carousel posts explain how Circle works and promote emotional health tools to the wider audience
outcome
Circle reimagines how social media platforms can respond to the mental health crisis. By offering micro-moments of care, building community, and using design as a form of intervention, Circle could:
Reduce harmful comparison loops
Encourage healthier social habits
Build empathy and connection
Want a deeper dive? Just reach out! I'd love to walk you through the project!
